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SEMMA is an acronym that stands for Sample, Explore, Modify, Model, and Assess. It is a list of sequential steps developed by SAS Institute, one of the largest producers of statistics and business intelligence software. It guides the implementation of data mining applications.[1] Although SEMMA is often considered to be a general data mining methodology, SAS claims that it is “rather a logical organization of the functional tool set of” one of their products, SAS Enterprise Miner, “for carrying out the core tasks of data mining

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